Wholesale Handbags, New Lifestyle, New Fashionable!

Someone said: "I do not think that economy development can alteration people ecology. The ascend of China's booming middle class, they began to care about matter pleasures, and others take their own comparisons. So to some extent, people will assume namely the buyer action in China will alteration. "

"Luxury" comes from the Latin "Luxus", proposed to average "mighty fecundity", that strong fecundity through the "luxury living", "luxury" and "luxury viewpoint" in the fashion shown .

Wolfgang * Laci Le in the "luxury to bring prosperity" in this elucidation of luxury: Luxury is a entire or in part, along their own community that are extravagant lifestyle, a new luxury and the antique luxury of the points. Old-style luxury that is non-creative luxury, extravaganza for the intention of consumption and expense of scarce raw materials; new luxury is to be remedied with knowledge and knowledge and use of raw materials and materials. Old-style luxury is consumption, dispose, and the new luxury is the potentiality of providing conservation and improvement.

Now, luxury is a kind of shape, luxury has become a symbol of individual emancipation; extravagance is to meet the physical and mental enjoyment of the maximum kingdom of consumer mores, is a exposition of the identity of the different symbols. Not only that, "modern luxury will give more impetus to the development of the universal community, more strongly than the mass products are changing the globe community," because the luxury to build wealth, luxury concepts, and in some ways, luxury has become a social progress and a mighty driving force of economic development.

According to the learn reported that 90% of the world's luxury brands, because of fiscal difficulties and mushroom the profitability of various reasons, have carried out a brand extension alternatively brand of production line extensions, of which 90% of the extension failed.

Prada Fashion in 1993 time apt wreck their "women understand best" mark promise, involving men's apparel and footwear market, the adventure allowed the brand image has plummeted; Ferrari darted off their "ruddy girl," the puzzle has transform a general high-end amusements motorcar mark, brand "no specific" leads away from the purchaser, "World Business Review" will be the unavoidable result namely called "urges of punishment." The cause why the elegance brand enhancement is extra threatening, there are various reasons:

From consumer psychology to diagnose, while the information through the sale activities to reach luxury consumers and allow consumer behavior ahead the occasion of self-doubt, which led to the start of the new spending, merely the irrational expansion of product lines will be beneath the straight result of a consumer misgiving, thereby once another change consumer behavior. In the lesson of luxury goods, consumers are concerned about this object is good, more concerned about this thing would suit, is invariable with our path of life.

Trade-off achieve from the positioning point of outlook, companies chooses a situation, the inevitable outlay of different location. In order to meet the needs of more people, the pursuance of higher sales and profits in the product line is not the ultimate end of the luxury brand to nourish its distinctive worth, resulting in blurred out of focus strategic positioning, product line extension of the last dilution of its own brand image of the native product or corrosion of the target company's competitive avail.

Select luxury line itself means corporations have to give up 80% of the general public 20% of target customers and altitude of the pyramid customers, thus restricting the company's products or services provided, if taken into list in the fence between the 2 reaches, merely hurt their own tactics, and dwindle the merit of existing activities, the company will finally lead to fuzzy positioning the decline of business.

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